DBS Bank

DBS works with different partners to offer new insurance products. These products can be offered in different channels - online (website, internet banking and mobile banking) and offline (through customer relationship managers).  I worked with business, researchers and copywriters to design the journeys for these products on all the different channels, making sure it is not just easy for people to purchase but also to understand.

While most of the products are available on public website, they were not available on their mobile app and internet banking. I designed a new insurance shelf page for these channels and brought all available products online, including products that were only available offline. This meant that all insurance products are now available to all user when they login to internet/mobile bank.

Apart from having a delicate space for insurance products, various ways were identified to increase our customer base. The first way was to embed relevant insurance products into the journey of other services. These occurs either at the end, or during the service journey.

For example, a user who is remitting money will see a hospital insurance product at the end of the remittance journey. Another user who is paying bills can opt in for an insurance product along the way and pay together.