Zurich Insurance

Senior UX/UI Designer, Apr 2023 - Oct 2025
About
Zurich Insurance Group (Zurich) is a leading multi-line insurer serving more than 55 million customers – both people and businesses – in more than 210 countries and territories.
My role
I was part of the regional team in APAC. My role was to lead design for new digital product launches in Japan, Indonesia, Australia, Malaysia and Singapore. I also designed a comprehensive servicing portal across these markets that enable customers, internal teams, and partners to efficiently view policies, manage endorsements and claims.
Distribution is key in the Insurance space. The business goal was to distribute them via partners. I led the design for all new digital sales journey that will be our partners' platform across the region.
Embedding Insurance into partners' platform
To streamline this process and scale as we onboard partners quickly, I designed a versatile master design that could be easily adapted and deployed across different partner interfaces in the region. This approach not only ensured consistency in user experience but also enabled rapid go-to-market execution, allowing us to quickly integrate and launch with new partners.

I ensured that all design elements — such as product features, user flows, and branding — were adaptable to various partner environments, while maintaining a seamless and intuitive experience for end-users. This design strategy enabled us to efficiently scale the rollout of digital insurance offerings, meeting regional demands while ensuring flexibility for customization based on partner needs.
Accelerating partner onboarding across the region.
I designed a customer service portal that allows customers to easily view their insurance policies, manage endorsements, and claims from across the region.

This solution was tailored to meet the diverse needs of customers across the region, ensuring a consistent experience while allowing for regional flexibility due to market-specific conditions.
MyPortal.
A customer service portal
I designed this platform across the region for internal users and external partners usage. The features are extensive and cover both new businesses and post purchases services.
The platform features overview includes:

Quotation Management
Generate new business quotations individually or in bulk.
Support for complex product structures, including workflows where multiple roles participate in reviewing, approving, or rejecting quotations.
Streamlined processing ensures accuracy and faster turnaround times.

Customer & Policy Management
Manage the full policy lifecycle — create endorsements, process cancellations, handle claims, and initiate or approve renewals.
Centralized data and workflow tools help teams stay coordinated and deliver consistent customer service.
EdgeAssist.
An internal and Zurich-partner platform to sell and service policies.